zazu lippert

writer, communicator, artist

Elyse Cohen on #PRFuture

In November 2021, the USC Center for Public Relations released an episode of #PRFuture with Elyse Cohen, VP of Social Impact and Inclusion for Rare Beauty. Along with producing the episode, I created social media content and copy for cross-platform promotion, and posted it according to a strategic plan I created. The content was shared by our team and Rare Beauty employees.

Podcast Episode

How GEO is changing the PR Industry – PR Future, the USC Center for Public Relations Podcast

Social Media Content

For this social media campaign, I focused on creating interactive audiogram content and supplemental image-based content to lead audiences to the episode.