ZaZu Lippert is a PR professional, musician and writer based in Los Angeles.
ZaZu has extensive experience from her previous PR work at Golin managing creative earned media campaigns across social, digital and print platforms for Fortune 500 companies, from ideation to strategic planning and execution. Within public relations and communications, she has a particular passion for building brand voices and connecting brands with relevant pop culture trends and movements, as well as creating purpose-led initiatives that not only help people and the planet, but increase profit through authentically engaging Gen Z and Millennial audiences.
Currently, she is the Social Media and Digital Communications Specialist at the USC Annenberg School for Communication and Journalism. When she’s not managing content and engagement, she can usually be found writing new additions to her in-progress poetry book or producing songs for her upcoming EP.
ZaZu graduated Summa Cum Laude from the University of Southern California with a B.A. in Public Relations and minors in Music Production and Digital Studies (Honors). Upon graduation, she received the University Trustees Award, was named a Warren Bennis Scholar and received the USC Annenberg Director’s Award for Excellence, the USC Annenberg Outstanding Public Relations Scholar Award and the USC Annenberg Center for Public Relations Research Award.
While at USC, she was the executive producer of the USC Center For Public Relations’ #PRFuture podcast, and also managed the center’s social media accounts along with conducting research on brand purpose and the future of the public relations industry. She also worked as a managing editor and radio producer at Annenberg Media and completed a multimedia thesis project within the USC School of Cinematic Arts exploring the intersection between musical theatre and podcasting.
zazu lippert 