BRINGING PR TO PODCASTS
#PRFuture Podcast
In spring 2020, as the world shut down, the USC Center for Public Relations was searching for a way to share information on the rapidly-evolving state of the communications industry, and the #PRFuture podcast was born. From humble beginnings on Zoom recordings to now, the #PRFuture podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it. As co-creator and executive producer from 2020-2022, I led all content production, from interview question brainstorming and recording to scripting, writing accompanying copy and strategizing social promotion and external outreach.
By the NUMBERS
In the first two years of the #PRFuture podcast, we expanded our audience through strategic content decisions, social media campaigns, advertising and more.
10k
Downloads of #PRFuture in the first two years, starting from an audience of zero
23
Episodes produced in a hybrid environment from 2020-2022
3
Seasons produced in the first two years, with episodes released bi-monthly
Radio Hour
AWARD-WINNING RADIO SPECIAL BROADCASTS
“Woolsey, One Year Later” and “Portraits of a Pandemic” are special radio broadcasts I produced at Annenberg Media.
Woolsey, One Year Later: A 30-minute live-hosted and directed broadcast commemorating the one-year anniversary of the Woolsey fire, featuring interviews and updates from Malibu community members impacted by the natural disaster as well as discussion and analysis of fire risk in California by experts. Winner, Broadcast Education Association: First Place Radio Newscast 2020.
Portraits of a Pandemic: An NPR-length radio program produced and recorded remotely during the early months of 2020, featuring stories from across the USC community. Winner, LA Press Club 63rd Annual SoCal Journalism Awards: Talk/Public Affairs Radio, Broadcast Education Association: First Place Radio Newscast 2021.
IT’S A MUSICAL!
EXPLORING MUSICAL THEATRE PODCASTING
“Dress Rehearsal” was my senior thesis project in the Media Arts and Practice division of the USC School of Cinematic Arts, as a series to explore the process of writing a musical with experts who are involved in the musical theatre industry.
Project displayed at the USC 20th Century Fox Soundstage, May 2022.
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