Social Media Management π£π±ππβ¨οΈπ
@uscannenberg (instagram, twitter, youtube, linkedin, facebook)
Feb. 2024 – present
notes: My job is pretty cool! As the Social Media and Digital Communications Specialist at the USC Annenberg School for Communication and Journalism, I manage all of USC Annenberg’s social media-based online communities. This includes everything from crafting and implementing strategic brand campaigns to creating content for all platforms from pitch to publish. I also manage our online communities through commenting and DMs, so if you’ve talked to @uscannenberg since February of 2024, you’ve probably been talking with me β so hi! Great to meet you (sort of) for real online.
@usccenterforpr (instagram, twitter)
June 2020-May 2022
notes: As an intern and the Noemi Pollack Scholar at the USC Center for Public Relations, I managed our social media accounts for a number of years along with creating and producing the #PRFuture podcast (below). Some of my favorite social media projects: creating audiograms, promoting the Global Communications Report each year and strategizing and executing a collab with Rare Beauty.
Podcasts & Radio π§ππ»ππ
BRINGING PR TO PODCASTS
In spring 2020, as the world shut down, the USC Center for Public Relations was searching for a way to share information on the rapidly-evolving state of the communications industry, and the #PRFuture podcast was born. From humble beginnings on Zoom recordings to now, the #PRFuture podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will shape it. As co-creator and executive producer from 2020-2022, I led all content production, from interview question brainstorming and recording to scripting, writing accompanying copy and strategizing social promotion and external outreach.
By the NUMBERS
In the first two years of the #PRFuture podcast, we expanded our audience through strategic content decisions, social media campaigns, advertising and more. This became the basis for the podcast’s continued promotion.
10k
Downloads of #PRFuture in the first two years, starting from an audience of zero
23
Episodes produced in a hybrid environment from 2020-2022
3
Seasons produced in the first two years, with episodes released bi-monthly
RADIO HOUR
AWARD-WINNING RADIO SPECIAL BROADCASTS
“Woolsey, One Year Later” and “Portraits of a Pandemic” are special radio broadcasts I produced at Annenberg Media.
Woolsey, One Year Later: A 30-minute live-hosted and directed broadcast commemorating the one-year anniversary of the Woolsey fire, featuring interviews and updates from Malibu community members impacted by the natural disaster as well as discussion and analysis of fire risk in California by experts. Winner, Broadcast Education Association: First Place Radio Newscast 2020.
Portraits of a Pandemic: An NPR-length radio program produced and recorded remotely during the early months of 2020, featuring stories from across the USC community. Winner, LA Press Club 63rd Annual SoCal Journalism Awards: Talk/Public Affairs Radio, Broadcast Education Association: First Place Radio Newscast 2021.
Media Relations & Research π₯€π΅π»ππ©π°
While staying on top of today’s digital media and pop culture trends, I’ve authored various predictive and analytical articles on topics including TikTok’s relationship with the music industry, “recessioncore” and cultivating authentic, meaningful connections in a hybrid world. Interested in these topics as much as I am? Read below:
$18 smoothies in a recessioncore era
TikTok is changing the music industry β whatβs next?
Selena Gomez: Mental health in the beauty industry
Interactive content for a hybrid world
Through my work at Golin, I’ve developed and managed the implementation of product and thought leadership-based media plans for Fortune 500 companies in the tech and lifestyle sectors. As a result, I’ve developed key relationships with reporters at Forbes, Bleeding Cool, Android Headlines, 9To5Toys, TrendHunter, HerCampus and more.
100M-2B
Impressions per campaign
25+
Reporter relationships established
20+
Campaigns managed

