Digital Media Trends & Research
While staying on top of today’s digital media and pop culture trends, I’ve authored various predictive and analytical articles on topics including TikTok’s relationship with the music industry, “recessioncore” and cultivating authentic, meaningful connections in a hybrid world. Interested in these topics as much as I am? Read below, plus see a fun little mock-up study of social media posts today!
$18 smoothies in a recessioncore era
TikTok is changing the music industry – what’s next?
Selena Gomez: Mental health in the beauty industry
Interactive content for a hybrid world
**For some more social media-related fun, check out my about me page here!
Media Relations
Through my work at Golin, I’ve developed and managed the implementation of product and thought leadership-based media plans for Fortune 500 companies in the tech and lifestyle sectors. As a result, I’ve developed key relationships with reporters at Forbes, Bleeding Cool, Android Headlines, 9To5Toys, TrendHunter, HerCampus and more.
100M-2B
Impressions per campaign
25+
Reporter relationships established
20+
Campaigns managed
Further Research & Publications
Trends and Best Practices in Brand Purpose Communication
A research study I co-authored in 2020 at USC Annenberg on creating effective, authentic purpose-led PR. and communications campaigns.
Point A: Podcast Explores World of PR (page 4)
USC Annenberg Magazine feature on my work as co-creator and executive producer of the #PRFuture podcast.
Hope in Uncertain Times: Creating Positive Change During COVID-19
Authored blog post for The Pollack Group, sponsor of the Noemi Pollack Scholarship at the USC Center for Public Relations, of which I was the recipient from 2020-2022.
Behind the Scenes with #PRFuture Podcast
A USC Annenberg YouTube feature on my work as executive producer of the #PRFuture podcast at the USC Center for Public Relations.
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