#prfuture podcast brand

#PRFuture Podcast

As a co-creator and the executive producer of the #PRFuture podcast, I created the podcast’s visual image to align with the USC Center For Public Relations, including the cover art (at right), social media content and web layouts and copy.

Content

Promotional Content (Early Production)

Our #PRFuture podcast is here 🤩! Hosted by @Center4PR director @fredcook, #PRFuture features insightful discussions with high-profile guests about their current work and where the #communications field is headed. Listen on Apple Podcasts, Spotify, or your favorite app! #ASCJ pic.twitter.com/mCfNVjYkPb
— USC Annenberg Center for PR✌ (@USCCenterforPR) May 21, 2020

Our latest episode of #PRFuture with @damondjones of @ProcterGamble is streaming now on all platforms! Damon discusses how corporate advocacy and activist partnerships help P&G make a difference. Tune in here: https://t.co/fHZApfiTln #ASCJ pic.twitter.com/52x1lTHzdh
— USC Annenberg Center for PR✌ (@USCCenterforPR) July 16, 2020

Keep an ear out for our next episode of #PRFuture with @ReignOfApril, diversity and inclusion advocate and creator of #OscarsSoWhite and #ReignyDayJobs. Coming soon to a podcast streaming service near you! #ASCJ pic.twitter.com/346sTzn5Ol
— USC Annenberg Center for PR✌ (@USCCenterforPR) June 22, 2020

In our most recent episode of #PRFuture, @Jamie_Margolin talks communication strategy for @ThisIsZeroHour 🌎 and the importance of meeting people where they're at. Check out the full episode here: https://t.co/fHZApfiTln. #ASCJ pic.twitter.com/PXu2klcGPT
— USC Annenberg Center for PR✌ (@USCCenterforPR) June 12, 2020

Our newest episode of #PRFuture with @kellylmcginnis of @LeviStraussCo is now streaming on all platforms! Tune in to the full episode to hear how employee opinions played a role in @LEVIS 👖partnership with @AMarch4OurLives (throwback to Ep. 1 w/@Brendinid)! pic.twitter.com/6kaYFbtyB0
— USC Annenberg Center for PR✌ (@USCCenterforPR) July 30, 2020

Web Copy

Strategy

Released two episodes at launch to allow for continued engagement in content until next episode release
Staggered social media content for new episodes and highlighted older episodes when newsworthy
Conducted internal reviews every four months to explore new avenues for growing the podcast’s audience
Kept a regular content production schedule for continued engagement
Promoted podcast through USC and public relations industry channels
Engaged with public relations professionals as well as professionals in other communications-related fields: journalism, activism etc. to form coalitions and partnerships and expand our listener base beyond the PR industry
Matched content to USC Center for Public Relations research releases to drive traffic to new industry insights