SnapsHots: USC Center for PR
As a research associate, podcast executive producer, intern and scholarship recipient at the USC Center for Public Relations, I managed the center’s social media channels from 2020-2022. During this time period, I had the opportunity to work with some exceptional brands including Rare Beauty and Levi Strauss, whose leadership was featured on our podcasts, as well as experiment with social media strategy to drive engagement with our annual research reports.
A particular highlight from this work was when Selena Gomez commented on a repost of our Rare Beauty #PRFuture episode audiogram by Rare Beauty SVP of Social Impact & Inclusion, Elyse Cohen. Explore the drop-down menu below to see more information on and examples from various social media campaigns I designed and ran at the center.
USC Center for PR x Rare Beauty
In November 2021, the USC Center for Public Relations released an episode of #PRFuture with Elyse Cohen, VP of Social Impact and Inclusion for Rare Beauty. Along with producing the episode, I created social media content and copy for cross-platform promotion. The content was shared by our team and Rare Beauty employees.
2021 Global Communication Report
To spread the research from the 2021 Global Communication Report, I created a series of graphics and accompanying copy along with a promotional video for all social media platforms, building off of the design of the report and pinpointing and highlighting relevant data from our research.
#PRFuture Audiograms
As a co-creator and the executive producer of the #PRFuture podcast, I created the podcast’s visual image to align with the USC Center For Public Relations, including the cover art, social media content and web layouts and copy. To incorporate more interactive elements into our social media posts surrounding the podcasts, we created audiograms featuring short audio clips from each episode.
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