the polarization index

The Polarization Index

I created social media content to be used on all partner channels for the inaugural launch of The Polarization Index, building off of graphics assets and the design of the report created by the USC Center for Public Relations in partnership with Golin and Zignal Labs.

Content

According to The Polarization Index, engagement surrounding voting integrity shifted from the right during the 2020 presidential election to the left in the wake of new voting laws in states like Georgia. Download at https://t.co/ibs5Y4tefy. pic.twitter.com/9DAvXM3eGb
— USC Annenberg Center for PR✌ (@USCCenterforPR) December 1, 2021

According to The Polarization Index, in the past twelve months, there was stronger engagement on the left on eight of the ten issues analyzed, but engagement on the right drove the two most polarized topics. Download at https://t.co/ibs5Y4tefy. #ASCJ #ThePolarizationIndex pic.twitter.com/pPgA5ISOZt
— USC Annenberg Center for PR✌ (@USCCenterforPR) November 11, 2021